It’s Good Business to Write a Book
How to Write a Business Book and Why You Should!
If you’re a business owner, an entrepreneur, you should have a book with your name on it. Figuring out how to write a business book should be part of your branding strategy.
Of course, it needs to be a well-written book, which benefits the reader with helpful ideas. Your book should also flow well, be interesting and entertaining to read, and contain personal anecdotes, as well as a touch of humor whenever appropriate. Sometimes, you’ll want to give your reader assignments, things they can do to apply the information you’re giving them.
When considering how to write a business book, write to your reader. You’ll need to determine who that is and what attributes they have. Usually, your readers would be peers in your industry or those wanting to break into your industry.
One tip I can share is to make sure to use vocabulary your readers will understand. If you need to use terms that maybe unfamiliar to your readers, define each word as you use it, so the reader doesn’t have to look them up. Most won’t and they’ll get lost in the jargon and likely won’t continue reading.
You might be wondering how writing your own book will help you with your business.
Mike Schultz, president of the Wellesley Hills Group and well-known consultant in marketing, surveyed 200 authors of business books and discovered that 96% had a positive impact on their business from writing a book. That doesn’t surprise me. It just makes sense!
Do you know an author of a business book? If so, ask them if they found being a published author beneficial in their line of work. And would they recommend that you also write a book about your niche market.
Some people ask if they will make a profit on their business book. It’s a valid question.
The answer is maybe, but that really isn’t the point. A business book will help you to generate leads and then close them. Add to that, many published authors find they can charge clients higher prices. Being a published author gives a certain credibility and fame to you and your business you wouldn’t otherwise have.
Here are some other ideas on how you can leverage your book:
- Expand your business to include consulting colleagues in your industry.
- Book yourself to do public-speaking events or seminars.
- Create online courses.
There are many ways you can make money indirectly through your book. How you channel this resource is only limited by your creativity.
Keep in mind that with a book bearing your name, it will give you instant credibility. Not only will your personal title change to include author, but you will also be recognized as an expert in your field.
Of course, the caveat to all this is that your book must be well-written. A poorly written book would backfire and could cause more harm than good.
Unfortunately, you can’t simply hire an editor to make sure the grammar and punctuation is acceptable. You must have a good book, with important well-thought out information presented within.
Please don’t just regurgitate another author’s work and call it your own. You must have a unique voice and something important to say. Most people need a professional to interview them to help determine what their focus should be.
That’s where I come in.
Many have an inkling of how to proceed with their book, but find the project overwhelming. Business professionals usually know that they need a book, but have no time (or desire) to write it themselves. I’m passionate about helping people create an engaging book with useful information that readers can’t put down.
Do you have a business book in mind? If so, please contact me and share your idea. I’m here to help!
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