write a book Archives - Laura Sherman

November 1, 2021November 16, 2021 by Laura Sherman

How to Write Your Family History Book

Someone in your family needs to become the family historian. That person must record the stories of the individual family members and relay them to the future generations, so they can learn and grow. We all need to know our family history.

When we uncover how a family struggled through hardships to get where they are today, when we really understand their viewpoints, it often answers questions we’ve asked ourselves about them, such as why grandpa responds the way he does or what makes Great Aunt Trudy hold onto certain idiosyncrasies. In addition, this knowledge can also explain our roles in our family and community.

There are many different ways you can preserve family memories. If you have zillions of photographs, perhaps a scrapbook format would work. Some people build and bury a time capsule. Others gather all the recipes handed down through the generations and create a cookbook.

Now, if your family’s story is an action-packed adventure tale, a book is the only way to truly do it justice. I know that writing a book can be quite an undertaking, but it is the surest way to immortalize your family story for the millennia to come. And this is where I come in. When you need help to write your family history in book form, call on me, your friendly ghostwriter.

Here are some tips to you get started.

How to format a family history book

If you’ve decided to write your family history, you might not know where to begin. After all, you have generations of memories and anecdotes to choose from. The first step will be to determine the focus of the book.

Will it center around one ancestor sharing his or her story?

Or will it detail a single event that influenced the course of the entire family?

Or perhaps you want to share multiple viewpoints of a generation that set the stage for the present-day condition of your family.

Once you decide on the focus, the next decision is easier: the type of book to write. No matter which focus you choose, there are really only two main formats open to you:

- Memoir
- Narrative

Memoir format

If the story highlights one individual sharing an exciting adventure from the annals of her past, you’ll want to choose a memoir format. While other important people will be featured in your book, the story will be told through that one family member’s eyes. It will give the reader insight into her unique viewpoint.

I must say, by far the most common request I receive is to write a memoir. Each book is so different, because each client has his or her own voice, message, and purpose for writing their book.

For instance, one book I wrote a couple of years ago featured a young Jewish girl who needed to separate from her family in Europe and pretend to be a devout Catholic to escape the Nazis. Although the experiences of her brothers and sisters are shared throughout the book, they were told through the eyes of the preteen.

Tip: If you write a book in a memoir format, it will need to be written in the first person. This means that the main character will need to be present in each scene. After all, she couldn’t have experienced the incident if she wasn’t there.

Narrative format

If your family story is more of an ensemble piece, with many different people all playing an equal role, I’d suggest you stick with a narrative format. That way you can pick and choose the stories and people to focus on.

For example, I wrote a story for an author who escaped communist Hungary on foot with his family. Since he was a toddler at the time of the Hungarian Revolution, it didn’t make sense to write it as a memoir. Instead, the story revolved around his parents and older sister, but included him throughout.

Tip: When using a narrative format, you’ll write the book in the third person. Since you’ve chosen this format because you have multiple stories to tell, I’d recommend a multiple third person limited viewpoint (where you alternate between the viewpoints of different characters from segment to segment).

The goals of a family history book

If you find you need help and approach me to write your family history, I will start by giving you an introductory interview. One of my first tasks will be to get your true motivation behind the book project so that I can help you achieve your goals. After all, when I can truly understand my clients’ goals, their objectives become mine and we are able to form a writing team.

Over the years, clients who approach me to write their family’s story, have two main purposes in mind:

- - To share their story with readers around the world
  - To write a book so their children’s children will know what happened

I’ve worked with both goals and love to help families record their history. I am so grateful when I’m allowed into a client’s inner circle to learn their secrets and stories and get to record them for future generations—children, grandchildren, and great-grandchildren. It is an honor to become a family’s historian. It’s an important role, one that I cherish.

It might surprise you to learn that some clients hire me and have no intention of ever publishing their book. For instance, you might ask me to write your family history simply because you are afraid that your ancestors’ memories and the lessons they learned will get lost over time, especially after they pass on. Perhaps you want your future family members to never forget the events of the past.

This is a valid concern.

One advantage of working with a ghostwriter to write your family history is that you leave the door open to publishing the book, if you choose to do so at a later time. After all, goals and purposes can change. When you work with a professional writer, you can be certain that you’ll wind up with a marketable manuscript which follows all the rules of literature.

Appoint a family historian

I would be honored if you considered hiring me to be your family historian. However, I recognize that not everyone can afford the fee. In that case, I recommend appointing a family member to write your family history and become your family historian.

Find someone who is eager to embrace the events of the past. She will need to be patient and willing to wade through records and documents and be able to organize all the information. In addition, she should be an excellent communicator, who is willing to interview every family member and dig deep to uncover all the pertinent facts and memories.

Here are a couple tips to help your family historian write your book:

Tip #1: Capture a person’s exact words

It is important that you capture each person’s exact words. After all, each member of your family will have a different way of expressing himself. Jot down any idioms the family member might use.

Never correct his or her grammar. You aren’t a seventh grade English teacher. If Grandpa says, “ain’t,” keep it that way. It’s real and it’s part of what makes him Grandpa, right? Keeping his dialogue intact will allow future generations a better sense of who he was. Record exactly what each person says as they say it.

In addition, make a note of their mannerisms so you can use these when you describe your family members in your book.

Tip #2: Collect more information than you’ll use

When you write your book, plan to collect twice the material than you think you’ll use. It’s a bit like carving a work of art from stone. You need to start with a huge block of marble. Then you chip away at it until you uncover your sculpture within. With a book, you’ll need pages and pages of notes detailing adventures, challenges, life lessons, observations and the like. Within these pages you will find the golden nuggets that will help you write your family history.

Tip #3: Be open to learning new things about your family

While on this journey you will likely discover that your elders have lived through some amazing times. Some children have no idea what adventurous lives their ancestors have lived, or the hardships they endured. Perhaps your great uncle was a flying ace who engaged in dog fights during World War I. Or, it’s possible that you never knew that your grandmother escaped a brutal dictator on foot with her valuables sewn into her skirt. Or maybe various family members traveled to a variety of exotic locations and never told you. Whatever the case, you’re bound to learn a lot about your family members when you write your family history. Ask questions and be willing to take the book in new directions.

Tip #4: Select your theme

As with any memoir or story, your book will need to have one or more main themes. The theme you choose depends on the message you wish to communicate. There is no right or wrong answer here.

A few powerful themes you might consider are:

- Drive and determination can overcome obstacles
- Families can come in many shapes and sizes
- Sometimes the only way to survive is to fight back
- Be grateful for everything you have in life
- Never give up, no matter how painful the odds and opposition might be

Tip #5: Use your senses

Now that you’ve determined the theme for your book, you will probably find yourself approaching it from multiple angles. Not only will you have a variety of viewpoints to share, but through the multi-generational events, you can show your theme using all the senses and perceptions available to each character.

For instance, I wrote the memoir of a man who grew up in a small one-room hovel without running water and electricity before achieving great wealth. To this day, he remains humble and is grateful for the simple pleasures of that early lifestyle, as well as the loving upbringing his parents provided. Together, he and I brought the conditions to life by not only describing the vistas but giving texture to the mud walls and sharing the tastes of his mother’s simple, but delicious cooking. Later, when his mother and father visited his mansion in California, the readers experienced the contrasting luxury along with his parents.

Note: The theme of gratitude was consistent throughout the book.

So, when should you start?

Now!

I mean it!

Time isn’t always on your side, especially if members of your family are getting on in years. So now is the perfect opportunity to talk with them. Go for it! And have fun!

If you need help, feel free to contact me. I’d love to help you write your family history! Check out a few of my testimonials.

Additional articles you might find helpful:

A Ghostwriter’s Fee: How Is It Charged?

How Can You Research a Memoir?

Write and Publish a Book

Interview Questions for a Ghostwriter

Learn to Become a Ghostwriter

How to Write a Business Book

July 29, 2021January 9, 2022 by Laura Sherman

Help! Help! I Need Help Writing a Book!

Do you need help writing a book?

Perhaps you’ve lived an interesting life and wish to tell your story. If you have overcome some obstacles and can share your successful actions, you might just help others who are going through similar situations.

Or maybe you’re a CEO or expert in a niche area and wish to share your knowledge with others. This is also an admirable goal, one your readers will appreciate.

Then again, it’s possible you may have a fictional story that has been on your mind for decades. Not sharing it with the world just isn’t an option. Am I right?

When authors have a burning desire to publish a story, but know they can’t write it themselves, they often reach out to me for help. When that happens, I’m moved. It’s truly an honor for me to help a writer achieve his or her goal.

If you can’t shake the desire to complete your book, and it’s all that you can think about, it’s time to take action. Understand that if you wait a week, it will turn into a month, which will turn into a year. The majority of people who contact me tell me that they have been sitting on their book project for five to ten years. It’s at that point that they realize they need to do something different from what they’ve been doing, or the book never will be written.

I’m here to encourage you.

Now is the time to complete your book project!

If you need help writing a book and wish to hire me, here is my ghostwriting process.

Steps required to write a book

There are various phases every author must go through to write and complete a book. The primary phases are:

Researching
Outlining
Writing the first draft
Editing

Although each author is different (and each will have their own process), I can tell you that these are the four main steps involved in writing any book.

Each stage tends to flow into the next. As an author and ghostwriter, when I complete most of my research, I am itching to organize all the information into a chronological outline. Then as I am outlining, there comes a point where I’m just dying to start writing. When that urge hits me, I pen a few pages for my client as a sample. This becomes the start of the first draft and helps me begin to establish the style and voice of the book.

The research phase

Research is crucial for any book project. Even when you write a memoir, you still need to do extensive research. After all, you will require accurate details of the time, location, appearance and historic events.

While the bulk of the research is done at the beginning of a project, I find that I continue to research as I write. Questions do come up and I need to look up the answers. This is especially true when I am writing about any period in the past. What was a popular rock song of the era? What kind of clothes were people wearing? These authentic particulars help set the tone of the story. Remember, readers will spot inaccuracies.

There are many resources for research: your relatives, the library, and, of course, internet search engines. There are so many data bases accessible by the public. For instance, when a client provides the street address of a home he lived in or a place where a significant event took place, I can easily look it up and see what it looks like from the street. Sometimes I can even find photos that give me a sneak peek inside.

The outlining phase

If you get a chance to review my blog, you’ll see that I’ve written extensively about how to write an outline. That’s because I feel it is a vital first step for writing a book. Honestly, I wouldn’t recommend that you take a writing step forward without a good, detailed flight plan for your book. It’s the best way to avoid mid-air collisions. The last thing you want to do is waste time on a story line that just doesn’t fit into your book.

Having said that, I know some of you might be groaning at the very thought of sketching the story out before writing. Maybe you work best on a free flow basis. That’s totally okay. Do what’s right for you.

The first draft phase

Once you have the outline completed, you may find that the book is pretty well written—in your mind. Now you need to get words on paper.

Budding writers will often try to edit as they crank out the first draft. I urge you not to do that. Please allow yourself to just get the rough draft completed. It might not be brilliant. That’s OK! Fine tuning your manuscript happens during the editing phase.

Set up a regular time to write each day and stick to that schedule. If you hold yourself accountable for a certain word count, you will make steady progress on your story.

If you find yourself continually discouraged when you sit down to write, or if you tend to avoid writing in general, revisit your outline. There might be a flaw that needs fixing. Perhaps one of the incidents not quite working for you. That can happen if it doesn’t really have a strong purpose in your book. Also, take a look at the people in your book. Does every character have a reason for being? Are they realistic? Once you have these issues sorted out, you’ll know it because you’ll be excited to write again.

When helping a client craft his memoir, I often need to counsel him to not include certain people. While it’s fine to mention Daisy the barista in your personal journal, she might not warrant a mention in your life story. Stick to the characters that matter and move the story forward.

The editing phase

When you complete your first draft (Bravo, by the way), it’s time to edit. I’d recommend putting your manuscript down for a few days or a week before starting this phase. Give yourself a breather from the project. Fill that time slot by reading books in the same genre. For example, if you’re writing your life story, pick up 700 Sundays or a memoir you enjoy. Reading another author might give you ideas to help you sculpt your own book.

The next step is to read over your manuscript from beginning to end and see if there are any issues with continuity. Sometimes you start out with one idea and end up with another. When that happens, you need to go back and make adjustments. For example, I’ve worked with clients who will share with me a pet name for a relative halfway through the story. So, only the second half of the book will have that character’s nickname. Fortunately, it’s an easy matter to insert the new name.

You will also pick up on issues with flow as you read it through. Some scenes will flow right into the next, while other transitions will be choppy. This is the time to fix that.

Now, you’ll also spot typos. Sure, fix them, but this isn’t the right time to focus on grammar or punctuation. Instead, make sure the story sings. By the time you finish this phase, you may find that you’ve altered and rearranged the words quite a bit, so fixing typos doesn’t make sense.

Dialogue is another element to focus on. If you’re just starting out, I’d recommend reading your book out loud, especially the conversations. You’ll immediately know if they ring true or fall flat. If you find you have trouble in this area, take a break and go out and listen to how people speak. Watch a few movies you enjoy and really listen to the words. It’s interesting how informal and “improper” the dialogue can be!

Once you’ve worked out the major kinks, you can review your manuscript for errors in grammar and punctuation. I’d recommend hiring one or two editors to look at your story with fresh eyes. It’s always good to have a detached person review your work. If you’d like to learn more about the different kinds of editors, check out my article Different Kinds of Editors.

When you need a little help writing a book

People reach out to me when they can’t write a book on their own. It isn’t easy to pen a 200 page manuscript. For first-time authors the task can seem mammoth. People sometimes start out strong, then get caught in the middle of one of the above stages and falter. They find that writing a book is much harder than they had anticipated. If this happens to you, don’t despair. There are options, steps you can take to complete your book.

Hire a writing coach

The process of writing a book is not really taught in high school or college. If you talk to seasoned writers, you’ll find they uniformly say they learned their craft from experience. I believe that authors learn how to write a book by reading and writing and reading and writing and…(you get the picture). When you’ve written a few hundred thousand words, that’s when you will find your voice.

There is another popular theory that suggests that if you want to gain expertise in a subject, you must put in 10,000 hours. There is no way around putting in the time to gain the needed experience.

So, if you want to write and publish your first book this year, what do you do?

One option is to hire a writing coach. She will charge by the hour to assist you to organize your thoughts and ideas and break through the mental blocks that are stopping you from making forward progress. This is a great solution for writers who are doing well overall, but just need an occasional helping hand. I charge $145 per hour to coach.

Hire a friendly ghostwriter

If you are having great difficulties and it seems as if you may not be up to the task of writing your book, consider hiring a professional writer, a friendly ghostwriter like me, to help you. I charge one dollar per word to ghostwrite and will get the job done for you.

On the other hand, if you are a writer who just needs a little assistance, hire someone to edit and make minor rewrites. A professional ghostwriter can also act as a manuscript doctor, helping to troubleshoot your book and debug any issues. For instance, he or she can assist you with character development and story line, while keeping your voice intact.

It isn’t cheating to hire a ghostwriter

Some feel that it’s cheating to hire someone to write a book for them. After all, their name will be on the cover, right? How can it be ethical to take credit if someone else wrote the book for them? Although I understand the concern, let me assure you, it’s done all the time. Hiring a ghostwriter is an accepted practice and you have the right to put your name as the author. After all, it’s your idea and really should be your book.

Having an experienced professional to help guide you through the book writing process will help you grow as a writer. It will give you an experience boost that will carry through to your second and third books. Your next literary adventure won’t be fraught with the perils of inexperience since you will have traveled these waters already.

If you need help writing a book, here are a few additional articles:

Write Your Family History

Seven Tips For Writing A Great Memoir

Hiring a ghostwriter

Should I Write and Publish My Memoirs

Writing a Book: Your First Few Steps

Memoir Mistakes You Should Avoid

in Tips for writing memoirs / Tips from a Ghost Writer / Writing Tips for Writers 166 comments

March 13, 2021October 20, 2021 by Laura Sherman

Memoir Mistakes You Should Avoid

Most people who contact me wish to write their memoir. It’s an extremely popular genre with readers, too! We all love to step into the shoes of another person and learn about their world for a few hours. However, readers will put your book down if you fall into certain traps and commit basic memoir mistakes.

If you want to avoid frustration in writing and marketing your book, avoid these common memoir mistakes.

What is a memoir?

A memoir is a very personal story, told by the author from his or her viewpoint, which shares a certain period in the author’s life. While it can be confused with an autobiography, it actually has a different feel. An autobiography reads more like a biography but is told from the author’s perspective. It typically commences with the author’s birth and spans through their entire life. This book a bit more clinical in style, whereas a memoir is all about emotion.

Reading memoirs allows us to delve deeply into the lives of people who have done something remarkable in their lives. Perhaps they overcame incredible odds to reach success in some aspect of their life, or they fought an illness and survived, or maybe they lived through an extraordinary moment of history. We can learn so much about others and ourselves through memoirs.

Popular Types of Memoirs

Within the memoir genre there are a host of categories to choose from. Of course, there is bound to be some overlap, but here are a few options to consider when writing your memoir:

Transformational stories

As a ghostwriter, these are my favorite memoirs to write. These are the stories where the author has overcome some great obstacle in life and wishes to share the details of his or her redemption or recovery. This can encompass overcoming an illness such as cancer, surviving a traumatic childhood to achieve success as an adult, recovering from an addiction, leaving a country with an oppressive government to flourish in a new place, or the classic rags to riches story, which can take many forms.

Success in business stories

When you talk to most successful entrepreneurs, you’ll discover they faced numerous daunting obstacles as they climbed the ladder to victory. People in power will often tell you that they failed many times before they figured out how to make it. They wish to share the lessons they learned and their triumph with others, and a memoir is a natural vehicle for their story. This type of memoir is also a favorite of mine (and there is often crossover with the transformational memoir).

Travel stories

Some memoirs take the reader on a journey through an exotic land, sharing all the details of that location. These stories usually encompass another theme, so they aren’t only about the new foods the author ate or the striking vistas he or she viewed. Rather, they are usually about a spiritual, emotional, or transformational journey for the author as well.

Memoir Mistakes

After talking to hundreds of first-time authors, I’ve discovered there are some common misconceptions about how to write a memoir. If you’re considering writing your life story, you’ll want to avoid these very basic memoir mistakes. Don’t worry, they are easy to sidestep.

Memoir Mistake Number 1: Focusing on the trivial rather than the big picture

When you write your memoir, you aren’t recording your life’s trivial events in detail. This is high on the list of memoir mistakes because your readers are not interested in what you ate at each meal or which bus you took to work. Toss most of the trivia and focus on the big picture.

This is fairly easy to do. Before you begin writing your memoir, ask yourself, “What can the reader learn from reading my story?” You might need to dig deep and really mine for the gold that’s there. The lessons you have learned over the years will form the backbone of your book.

It might help to zero in on a theme. This will provide focus. There are a wide variety of great memoir themes to choose from. Here are just a few examples:

Hard work pays off
Self-pity is a trap
A positive outlook helps you attain your goals
Change can be a good thing
Life is too short not to forgive

When you determine what your book’s theme is, your next step will be to find incidents that illustrate these ideas for your readers. Of course, you wouldn’t want to come out and tell your readers what the theme might be within the pages of your memoir.

Instead, you should show your readers your message through the incidents of your book. Delve into the emotional sacrifices, mistakes and triumphs to share the journey you took. They’ll get the message!

Memoir Mistake Number 2: Covering your entire life rather than focusing on a specific time period

Remember, you’re not writing a school essay or an autobiography. A typical memoir mistake for new authors is to want to start at birth and move forward chronologically. You’re writing a memoir, which will focus on a certain period, one that would fascinate a reader and teach him or her something new about an area of life. It’s a slice of your life, rather than the whole pie.

Now, it’s worth noting that a memoir is usually not written in diary form. Journaling can be a wonderful and beautiful expression of one’s deepest thoughts, but it usually doesn’t translate directly into a book. For one thing, the target reader of a diary is, well, you; a memoir is usually written for others to read. Having said that, one client recently hired me to help her compile her life story into a book that she could then have and read. If you are the sole target reader, you should write your book the way you would like to read it.

If you hire a ghostwriter to write your memoir, keep in mind that diaries always have a strong place in the research of a memoir. Having been a professional ghostwriter for twenty years, I can tell you that a client’s diary is a rich source of color when I write a memoir for a client.

Memoir Mistake Number 3: Not considering the feelings of the real people mentioned in your book

Memoirs are not a good avenue for retribution for past wrongs done to you. Writing a book for revenge is a sharp-edged weapon which can do permanent damage. Besides being a morally questionable action to take, remember that you can open yourself up to lawsuits.

When you write your memoir, you can’t avoid discussing the lives of the people around you. They will become the main characters in your book. Sure, you can change the attributes a bit—maybe alter the name of the grouchy neighbor or make the schoolteacher a brunette instead of a blond. These minor modifications can go a long way to hide the characters in your book.

However, it will be impossible to completely conceal certain pivotal people in your life. For instance, your parents or siblings will recognize themselves.

The safest approach would be to ask all your friends and relatives who might be in your book how they feel about that. If they agree to be featured in your memoir, take the additional step and ask them to sign a release. You can find examples of a legal release online. If any friend or family member refuses to sign, it might be best to keep them out of your memoir.

The bottom line is that whenever you put something in writing, it becomes permanent. While you might feel fine with airing your family’s dirty laundry today, will you be all right with it two years from now? How about twenty years? To avoid these memoir mistakes, it’s best to write about everyone in a good light now to prevent potential upsets later.

Memoir Mistake Number 4: Writing for every reader rather than settling on a specific demographic

Before you even outline your book, you need to determine who your reader is. When I’m working with a first-time author, I’ll ask who the ideal reader might be. Many times a client will say, “all readers.” Writing for “everyone” is high on the list of memoir mistakes because you need to pinpoint a demographic and write to them. The more specific you can get, the better.

Some examples of your audience might be:

Teenage boys who are addicted to video games
Medical professionals who are open to holistic cures
Parents who have lost a child to cancer
Fans of Star Trek

Consider that you might be at a dinner party. You have a story to share, something amusing that happened to you last year. How would you share that anecdote? I would imagine that you’d tell it differently if you were visiting the White House, seated with dignitaries, than if you were sitting with your bowling buddies or your teenage children. You’d use different vocabulary and your tone would probably change a bit. That’s because you’d want to create the biggest impact with your storytelling; you’d want your audience to receive your communication on a level that they would enjoy.

So when you write, you need to keep your specific type of reader in mind, as if they were in front of you. Of course, even though you’re writing to that reader, that doesn’t mean others won’t enjoy your book. You may accidentally discover a new category of reader as you begin to market and sell your book.

When you write your memoir, it can offer your readers a peek into your soul and universe. They will relish this. Memoirs are an important genre of the literary world. Just avoid the common memoir mistakes and you might just make a difference in someone’s life.

Enjoy the journey!

Check out these additional articles:

Write and Publish Your Book

How to Write Great Dialogue

How Much Does It Cost to Hire a Ghostwriter?

Understanding Characters

in Tips from a Ghost Writer / Writing Tips for Writers 2 comments

December 21, 2020 by Laura Sherman

Tips for Self-Publishing Your Book

Self-publishing a book is the logical next step after having completed your manuscript. Unless you’re satisfied with being the sole reader, you probably want to find readers who appreciate your writing. I understand. You wish to have your communication heard, and rightly so.

At least once a month I receive an email from a prospective author with a similar message to this: “Please help me write my book. Call me. I have this amazing idea for a book that will make us both a lot of money!”

The problem is that writing a great book is only part of the equation. After talking to other successful writers, I’ve learned that the only way to succeed is by investing energy in marketing a book. Writing a great book just isn’t enough anymore.

Publishing: A changing industry

In the mid to late twentieth century, an author could just be an amazing writer and sell copies with little to no effort or attention put on sales. He or she could just write up a storm and make money because the publisher would handle everything for their authors.

In those days, self-publishing was not well respected. It seemed synonymous with failure. People assumed self-publishing authors printed their own copies because they couldn’t get a traditional publisher. Self-publishing authors were pretty much resigned to selling a few hundred copies to their friends and family, if they were lucky. No profit was made. More likely, they would wind up with boxes of books in their garage collecting dust and mildew.

Then Amazon dramatically changed the self-publishing industry.

As Amazon grew, it became easier and easier for anyone to download a manuscript onto the Amazon platform and publish his or her work. Then Amazon advanced their print on demand capacity so that authors no longer had to purchase thousands of books and store them in their basements. Suddenly, customers could order copies directly through Amazon.

Today self-publishing is an acceptable, and even preferable, way for authors to release their books. Not only can they get their books into the hands of their readers quickly, but they retain all the creative control of the material and can keep most of the profits. Many authors who previously had no outlet to sell their books are now able to make a good income.

Setting yourself up for success

When self-publishing your book, there are a few things you need to create in order to have a successful release.

Create an attractive cover

It’s easy to find someone to design a cover for your book. I recently used Fiverr with success. Although this freelance marketplace got its name by offering services for five dollars, that is not the typical price any longer. Still, the price is often reasonable, and sometimes you can find a great deal. My ghostwriting logo was purchased for a little over a fiver.

Write a compelling blurb

The back cover blurb or online tease is an important tool for enticing new readers. Writing a compelling one is an art form. You can study up on different techniques to find a good way to communicate your book summary in a few lines.

Of course, if you have received any endorsements or editorial reviews, include them front and center within your Amazon description.

The importance of reviews

Before I hit the purchase button on any book or item on Amazon, I always check the reviews. I’m not alone. Most people want some reassurance that they’re spending their hard-earned dollars wisely.

Reviews should be honest. Never purchase a review. However, it is the norm to offer free copies of your book in exchange for a review.

Verified Purchasers

Amazon will tag a reader who has purchased the book through them as a “Verified Purchaser.” This is important. If you collect too many reviews without that title, your collection of reviews will be flagged. Amazon might assume that you have asked your friends to post reviews without having purchased or read the book. This would be unethical.

As a side note, if you list your book on Kindle Unlimited, readers can pick it up for free. You get paid based on the number of pages they read. However, don’t think you can shortcut the system by having people pretend to read it. Yes, Amazon has an algorithm that will detect if someone just flipped through the pages quickly and will flag the review accordingly.

Also, if the self-publishing author has the same last name as the reviewer, Amazon will object. They will assume that the reviewer is a family member. Amazon doesn’t allow your close family and friends to review your books since, understandably, your mother would probably not be an objective reviewer.

Every ninety days, Amazon allows you to post your book for free for five days. That’s the time to get people to download your book for reviews. They will be considered a “Verified Purchaser.” It’s within the framework of the rules.

How to get a good number of reviews

If you were throwing a big party, how would you go about making sure the bash was a success? You’d probably start by setting a date and sending out invitations. You’d ask for RSVPs. People understand that you need to predict the number of guests to make sure you have the right amount of hors d’oeuvres and eggnog.

So, let’s say you invited fifty people and forty agreed to come. Would you expect all forty to show up without any prompting or reminding? Well, maybe if this was your first party, but you’d learn a lesson after that. If you invited them on Dec 1^st for a party on the 20^th and never sent any sort of follow up, you’d probably wind up with five guests on the day. If you were lucky.

In order to get a good turnout, you need to follow up a few times before the day of the event. Then it’s probably a good idea to remind everyone again two or three days before.

In sales, follow up is the key to success. I know, throwing a party doesn’t seem like a sales activity, but it is more relevant than you realize.

The importance of follow-up for self-publishing authors

Now, how does throwing a party relate to a self-publishing author getting reviews? Well, the principles discussed in the previous section definitely apply. When you set your free days for your book on Amazon, it’s a good idea to personally invite everyone you know to pick it up. Ask them for an honest review in exchange for the copy.

Then follow up. Yes, it’s a free book, but you still want to make sure they download your book during that period. Otherwise you’ll have to get them to buy it, which is much harder.

Once they have the book, there is no time limit for the review. The next step is to get them to read your book. That might take time. Two weeks is a typical expected turnaround, but keep in mind that most people are busy, and reading isn’t always high on their priority list.

Again, follow up. Ask them when they think they can read it, then mark that date on the calendar.

There is a fine line between being a follow-up expert and a nuisance, so you’ll need to judge that carefully. If your friend keeps setting dates but never begins to read your book, chances are she won’t read and review your book. That’s OK. Let it go. Maybe she will surprise you later.

When a friend says they have read your book, that’s a good time to ask them for an honest review. Make sure they know how to post a review on Amazon. If they don’t, walk them through the process. It’s easy, but it can help to have someone by your side guiding you.

Summary

So, if you’re a self-publishing author and you wish to get a good number of reviews, there is really a three-step process. You need to get people to:

Download your book
Read your book
Write an honest review

Take one step at a time and follow up. Before you know it, you’ll have dozens of reviews.

Marketing

Putting a book up on Amazon without any thought to marketing is a bit like putting up a hotel on a deserted island in the middle of the Pacific. No one will know you are there. No one will buy your book. It doesn’t matter how beautifully written or captivating your story might be, no one will read it.

In order to sell beyond your friends and family, you will need to find a way to promote. Here are a few ideas:

Create your own blog

It’s always a good idea to purchase the domain name of your name (or your pen name) as well as the title of your book. Even if you aren’t ready to create a website, buy the name so that it doesn’t get snapped up. There are probably a number of people with the same name, so you might have to use your middle initial.

When you are a few months away from releasing your book, start blogging about the subject matter to build interest among your readers. You might also offer a free eBook in exchange for a reader opting into your mailing list. You can create a monthly newsletter to keep in touch with these people.

Create a social media presence

There are many social media platforms. It can be overwhelming. I’d suggest starting with one site, one that you like, and expand from there. A lot of authors choose to create an author page on Facebook. Start by inviting your existing friends to follow you, then expand your followers as best you can. Post content daily. Promote your blog now and then, but not too much. People won’t follow a slew of advertisements.

Instead, share relevant content. For instance, I recently ghostwrote a book called Discovering Kindness and received a cover credit (a nice bonus for a ghostwriter). I have been working with the author to create interesting content. One thing I do is to often share videos and articles about random acts of kindness. These relate to the message of the book and uplift our followers. It’s a win-win. I also feel that humor goes a long way, so I include funny memes and cartoons on his author’s page, keeping the style of the author in mind.

There’s a lot more to marketing and selling your book on Amazon. These are just a few tips from my personal experience as a ghostwriter. You can learn more from the many resources available in the library and online, including classes you can take. You also might consider investing in Amazon ads to boost sales, but that’s a subject for another article.

Congratulations on writing your book. Now go out and market the heck out of it!

in Business Tips for Writers / Marketing Tips for Writers 0 comments

August 4, 2020September 28, 2020 by Laura Sherman

5 Tips to Help You Prepare to Write Your Novel

You’ve been dreaming of writing a novel and now have the time to do so. You sit down at your computer and stare at the blinking cursor on the blank screen. You know the story concept you want to write but have no idea how to start.

Instinctively, you know that “It was a dark and stormy night” probably isn’t the right beginning. But what is? To ensure that you communicate your concept effectively, you need to prepare to write your novel.

Here are a few tips to get you started.

1. Outline your story idea before you write your novel

A budding writer recently asked me for advice. She was having trouble writing the ending for her book and was stuck. The problem was that she had set off without a plan and then found she’d written her character into a situation she couldn’t resolve. While some people feel that they can write a novel by just typing away with no preparation, that approach can be difficult and frustrating for a new writer.

It is true that magic is created when you’re engrossed in the writing process, but I find that it’s most effective to prepare to write your novel before letting your story flow from your fingertips. I find that when I am properly set up, the process is smoother because I have guideposts and mile markers to help me find my way.

Writing without a plan is a bit like taking a road trip by just choosing a compass direction and taking off. It could be a brilliant choice, or you might drive for two hundred miles to discover a small town that doesn’t even have a motel. Sure, it can be an adventure, and I’m sure you’d get something out of it; but if you’d done a little research, you may have found a National Park two hundred miles in a different direction with glorious waterfalls and amazing views. Similarly, outlining before you write will save you from wasted time and words. It will save you from the disappointment of tossing thousands of words later.

There are many ways to outline. One way is to write a rough summary. It’s a bit like sketching the image before you apply paint to the canvas. Just summarize your story in a few pages. Don’t worry about grammar. Do be sure to include all major plot points.

Another system I like to use involves a journalistic approach to each incident in the book. I like to jot down:

The title of the incident
The characters who will appear
When it took place
Where it happened
The purpose of this scene in the book

For instance, I might create an incident like so:

Title: First day of college
Who: Theon, George, and Mikey
When: Sept 5, 1983
Where: North Dorm of Harvey Mudd College in Claremont, CA
Purpose: Introduce college setting and show Mikey living away from home for the first time.

Since the outline consists of notes from you to you, the form it takes really doesn’t matter. What’s important is that the method helps you to prepare to write your novel.

2. Shape your story

Now that you have a list of incidents or a basic outline of the story, it’s time to shape it into a format that will work. If you’re not familiar with the three-act structure, it’s worth looking into. Once you understand it, review a few of your favorite books and movies and see how they incorporate the three acts into their story. Then consider how your story can fit into that structure.

In addition, it’s time to consider the arcs your characters will follow throughout the story. The main characters need to follow paths that make sense for your book. Although you might decide to work out the details of their journeys as you write your novel, you should have a rough idea of where they’re going and where they’ll end up before you start.

Conflict is a key element for any story. Throughout your book, your main characters should encounter many conflicts and difficulties along the way. These serve to raise the readers’ heart rates as they turn the pages or swipe forward. Suspense and mystery help keep readers interested.

As you take these factors into consideration, your outline or summary may need adjusting. That’s normal. At this phase, your story is a bit like clay that you can mold and squish into the shape you desire. After all, you’re the creator.

3. Get to know your main characters

A great story has strong, believable characters. As you prepare to write your novel, you can get a head start on creating characters that your readers will identify with and cheer for. Start by jotting down notes about your main character. If you feel stuck, imagine that you are interviewing him. Prepare questions ahead of time. It might help to start with a detailed physical description. Then write down basic information about him, such as:

Occupation
Marriage status
Number of children
Hobbies
Mannerisms

After you have an idea of his basic attributes, you might delve into his ideology, general life philosophy, religious preferences, etc. Continue with this exercise until you feel you can answer any question about him with confidence. In other words, you know him inside out. Take the time to get to know each of your other characters in a similar way. When you know your main characters this thoroughly, many of the scenes will write themselves because you know how your people will act in any given circumstance.

If you still feel that your characters are disconnected strangers, imagine putting two characters into a room together. Set up the scene and watch how they interact. Take notes. Observe their mannerisms as well as their dialogue. Write it all down. You’ll learn a lot about them in this way.

Don’t worry about bit players in a scene. Although adding a few words of description can help set the scene, you don’t need to create a biography for the ballroom dancing instructor who appears only on page 39.

4. Build the world

If you’re writing a science fiction or fantasy story, you’ll need to spend some time building your world. This is a lot of fun! The laws of physics might not be the same, nor will the native plants and animals necessarily resemble those of Earth. Consider the history of the races that inhabit your world. What makes them distinctive?

One writing coach suggested to me that it helps to keep the setting somewhat familiar for the reader and change up only a few key things. If everything is completely different, it makes it hard for people to relate easily. They’ll get confused and put the book down. Also, you can wind up spending a lot of time explaining the nuances of the world, which can be boring and pull the reader out of the story.

As you prepare to write your novel, think of all the aspects of the world that you will need the reader to understand. Sometimes it works to create intricate background stories that delve into the history of the society. Of course, it’s never a good idea to dump this data in a prologue or the first few chapters, as it clogs up the story with a lot of facts. Instead, talented authors weave information seamlessly into the story. However, you, the creator of this world, must understand the basics of the universe that you’re building so that you can craft your story within the rules and guidelines of it.

For instance, for the Harry Potter series, J.K. Rowling spent some time working out the rules of the magical people. She had to do that to keep everything consistent throughout all the books. Part of that process would involve sketching out the characteristics of the basilisk, the boggarts and the dementors ahead of time.

Some authors enjoy creating detailed maps of their worlds to orient the readers with the layout of the land. You’ll also sometimes find detailed genealogy tables for a family of characters in the book. There are many ways to build a world. Select the ones that work for you and your story.

5. Set yourself up for success

It’s easy to say that you want to write your novel. It’s another matter altogether to create a plan to actually do it. I’m reminded of the “Just Do It” motivational video that circulated a few years ago. There’s some truth in that statement. Sometimes you just need to bypass all the distractions that inevitably will crop up and decide that you’re going to complete your book. However, there are a few things you can do to set yourself up for success.

Find a comfortable spot to write your novel

This might be your bed or your dining room table. It might be a lawn chair in your back yard. Or it could be a bench at a nearby park. It helps to have a steady and established spot, where you know what to expect in the environment. Comfort is important. Make sure your seat is comfortable, giving you the back support you need.

Your space should be as free from distraction as possible. Definitely don’t put yourself at the center island of your kitchen when the children are all home and running around. You’ll get interrupted in multiple ways. Ideally you have a room where you can close the door (and maybe lock it).

Find your writing time

When I was younger, I did my best work at midnight. Honestly, I couldn’t think with doing anything meaningful before 10am. Nowadays, I like to write in the mornings. I have three kids and find that I write the best before everyone gets up. 6am is a great time!

I recommend selecting the right time of day for you, then working consistently at that time every day. If you’re serious about writing a book, you’ll need to put in at least one hour. Remember, it takes a while to get into the groove, so giving yourself a 20-minute window will just be an exercise in frustration.

Set realistic targets

Some people might find it more productive to set a word-count writing target each week than a time goal. If you are a daydreamer by nature, time targets won’t help. After all, sitting in front of your laptop building castles in the air for thirty minutes isn’t going to help you write your novel.

So, how many words should you plan to write a day? That really depends on you. You can estimate that 250 words is about a page, so I’d encourage you to write a few pages each day. When I get going (and I’m well set up with an outline), I tend to max out at 5,000 words. After that, it becomes an unintelligible jumble of syllables.

Set a daily, a weekly, and a monthly target. Also, decide on a final deadline for your book. Then make those targets, or better yet, beat them!

Being a mother of three children, I’m a planner at heart. I believe that if you really want to write your novel, you need to properly prepare and follow through with the targets you establish. Set yourself up for success and don’t accept failure as an option. If you’re embarking on your first book and want a few tips, please check out my blog or write me for advice. I’m always happy to help!

in Writing Tips for Writers 4 comments

July 14, 2020July 14, 2020 by Laura Sherman

How to Select the Right Ghostwriter for You

If you find yourself eager to complete a book project that has been on your mind for years, but know you need help, it might be time to hire a ghostwriter. After all, if you haven’t found the hundreds of hours required to write a book in the last few years, chances are you won’t have the time today…or tomorrow. So, how do you find the right ghostwriter for you? That’s the challenge I wish to tackle with you today.

Research candidate ghostwriters

You can easily determine whether a candidate writer can help you with your story by researching her. Any qualified professional ghostwriter will have a website with testimonials. You can also throw her name into a search engine and see what you find. It’s a good idea to verify how reputable she is by checking her out on Google.

For instance, try typing “Laura Sherman Ghostwriter” into Google and see what you find. The first page will have various entries from my blog, but you’ll also see mentions of me from other professional writers.

You can also type in various key words that interest you and see what pops up. If you search for subjects like “memoir themes,” “help writing a book,” or “ghostwriting contract,” you’ll find a variety of writers that show up (myself included). That’s because we blog and guest blog a lot about these topics and have experience in these fields.

Now, it’s worth noting that a ghostwriter doesn’t need to rank well on Google to be a good match for you. However, a reputable ghostwriter should have some kind of web presence (other than social media).

Nail down pricing

When you begin searching for the right ghostwriter for you, there are different ways to narrow the field. I suggest that you determine your budget before you start interviewing. Some ghostwriters won’t post their rates, while others are upfront about their fees on their websites. If you can, ask for the rate before you begin the interview process. It will save you a lot of time and aggravation.

For instance, if your budget is $5,000 for an average-sized book, I wouldn’t be a good candidate for you. I charge one dollar per word (or $50,000 for a 200-page book). No matter how much I fall in love with your project’s concept, I can’t take a 90% pay cut.

If you have a small budget, I’d recommend that you scour one of the many freelancer websites to find someone within your price range. Just please be warned: you will get what you pay for.

Professional ghostwriters usually charge somewhere between fifty cents and two dollars per word.

Discover the ghostwriter’s preferred genre

Once you find a ghostwriter within your price range, you’ll need to make sure your story is one he or she can write. The genre should be within the ghostwriter’s wheelhouse. Writers often specialize. For instance, I write memoirs, business books and novels, but I will only take on projects that are uplifting, inspirational or educational. Other writers don’t have such constraints on topic, while some only write books in a specific genre. For instance, I’ve seen certain ghosts who only write romantic comedies, how-to books, or screenplays.

The right ghostwriter for you will have prior experience writing a book similar to yours. So, if you’re writing a memoir, I wouldn’t recommend a writer who has only done scientific textbooks or who specializes in cookbooks.

Read up on the ghostwriter to discover his or her area of expertise. If you have trouble finding this information online, simply ask the ghostwriter about their preferences in an email or during the initial conversation.

Summarize your story to the ghostwriter

A ghostwriter doesn’t need all the details of your story to determine if she is the right ghostwriter for you. The broad strokes are enough for her to make a decision. With this in mind, don’t download your entire story to the writer in the initial conversation. Instead, find a way to summarize it in a few paragraphs. I recommend that you prepare this before you contact a prospective ghostwriter.

I can tell you that after twenty years in the industry, I can quickly determine if I can do justice to a client’s story.

For example, here are two excerpts from recent requests:

“My husband of 25 years abandoned me and our children to take up with another woman. I want to write a book to get back at him and her.”
“I’m a successful real estate investor and businessman. I want to share my story of how I overcame various challenges to inspire others to follow their dreams.”

Both wanted memoirs written, but each had a very different purpose. Since I specialize in uplifting stories, I knew I wasn’t the best ghostwriter for the first person and told her this immediately. However, the second project was well within my wheelhouse and I was chomping at the bit to start writing that book. I didn’t need all the details to be interested.

Hire the right ghostwriter for you

Following these guidelines, you can quickly narrow down the candidates who could potentially be the right ghostwriter for you. Once you’ve done this homework, set up a time to talk to the writer about your story. You want to be sure that you are able to communicate easily and that there is an immediate and budding chemistry between you two about the project. That’s important as this will be a long-term relationship.

If you’re interested in learning more about the steps that follow, check out my article on How to Effectively Work with a Ghostwriter. It’s a fun and rewarding adventure.

And please feel free to email me anytime to learn more about the process of working with me.

in Tips from a Ghost Writer 0 comments

May 29, 2020May 29, 2020 by Laura Sherman

Being a Ghostwriting Nomad

Recently, I was interviewed by Letty Tippins, a popular YouTuber. She found it interesting that I earn a living on the road as a ghostwriting nomad and felt her viewers might be interested in what I do.

I have to admit that traveling with our family in our RV inspires me to write. It’s the ideal way for me to earn a living and I’m always happy to share my business model with others who might be interested in following in my footsteps.

Living Life with Letty

Letty has a fascinating channel about her exciting travels around the country in her van. This free spirit hasn’t allowed her rheumatoid arthritis to stop her. Instead, she chronicles her adventures, good and bad, so that others can learn.

People love her.

I love her.

I am one of her biggest fans, so I was thrilled when she asked if she could interview me for her viewers.

What I do as a ghostwriting nomad

Over the last two decades, I’ve written a wide variety of books for my clients. I love how unique each project is. To date, I’ve worked on seventeen memoirs, eight business books, and ten fictional works. The average length of the books I’ve written is 50,000 words. But the word count usually depends upon the budget of the client (I charge one dollar per word to ghostwrite).

My clients live all over the world. Currently, I have clients in New Zealand, Puerto Rico, Wisconsin, and California. People often ask if I have to fly out to meet my clients. The answer is no. Even when my client happens to be in a neighboring town, I rarely interview him or her in person. It’s much easier for both parties to simply chat on the phone and use email.

My purpose as a ghostwriter is to write a book that matches the creative vision of the author. I help my client find his or her written voice (which will be a bit different from the spoken voice) and create a style that matches his or her unique viewpoint. That way the author can really get his or her message out there and help others.

I can’t think of a more rewarding vocation!

The benefits of being a ghostwriting nomad

Our family has criss-crossed the country three times now. We’ve seen many of the National Parks and have met many wonderful people. It’s fascinating how each state has its own character, culture and style. There is no better way to experience that than in person. After all, written accounts and TV shows are just two-dimensional representations of the real thing.

One of the benefits of being a ghostwriting nomad is that I can open my door to a new vista each day. I breathe in the air, take in the flora and fauna and talk to the people. I immerse myself in new adventures. As a writer, I can tell you these experiences are truly helpful because they broaden my horizons and expand my base of knowledge. I can add to my ever-growing personal database of information.

Bottom line, my books are enhanced by this lifestyle.

How you can become a ghostwriting nomad

I wrote an in-depth article about how to become a ghostwriter for all who are interested. In it, I tried to cover all the bases. If you have further questions, please don’t hesitate to write me. I do sometimes coach new writers.

Many prospective ghostwriters have asked me for tips about how to find clients. This is one of the biggest challenges for many writers. My advice is to start a blog.

My blog is my one and only lead source.

It works because people use their search engines to ask questions about writing and ghostwriting, and my website pops up. Why? Because my content is current, relevant, and helpful.

There’s no secret sauce required for success. Hard work and a willingness to share information helped me get where I am today. You can do it, too! Now, I understand that a blog takes a while to build. You just need to start. Today. Write once or twice a week. Answer questions that you know your readers will have. Be a valuable resource for people online. It will take time, but in the end, people will be knocking on your door asking you to write their books for them.

Understanding The Three-Act Structure

Today I’m pleased to present a guest blog from Erick Mertz, author and ghostwriter, who is an expert when it comes to structuring a book. I asked him to write this article to give my readers a good foundation in the three-act structure.

Writing a good book, one that connects with readers, requires the mastery of story fundamentals. You must understand characters, the “who” of your book, as well as the setting, the time and locations where your story takes place. No element, however, is more richly rewarding than the plot.

The plot describes the series of events that take place throughout the course of your story. It is the action, those challenges your character faces on his or her path toward achieving their end goal.

A lot gets written about how to properly formulate a plot. Structuring the events in a story the right way leads to a higher degree of readability, meaning your readers will simply enjoy the book more. Getting the right events in place is important, but the right events in the wrong order will leave your readers confused, or unsatisfied, which ultimately leads them to put your book aside in frustration.

Don’t let that happen. Once your readers get into your book, you must do everything that you possibly can to keep them engaged. Getting the right events in the right order is critical to achieving this. One of the ways you give yourself the best chance of achieving this is to follow a classic story structure that has been around and engaging readers for nearly two thousand years.

What Is The Three-Act Structure?

The first thing you may have thought of when “three-act structure” was mentioned was the theater. Stage plays breaks into acts, usually two or three, with an intermission between them. This is the time when the stage changes form and you can go out into the lobby for a quick breath of fresh air.

Using a three-act structure in a book or a screenplay is not indicated by a roadblock break in the action. There is no end of Act I break written on the page. In a book, structural shifts are seamless. While some changes may come in the form of a chapter break, there isn’t a callout anywhere that says, commencing Act II, as there would be in a stage play script.

Rather than roadblocks, a writer signals changes in the act by way of subtle shifts in the focus of events. Instead of being told the act change has happened, the reader senses it through the events that unfold. Events in a three-act structure build off of one another, behaving like emotional building blocks. Early scenes set the tone for future events, always narrowing in focus and increasing in intensity until the very end when the main character — your protagonist — reaches their goal.

Three-Act Structure & Character

Before diving into the elements of the three-act structure, it is important to establish a fundamental understanding of core character archetypes. In the most rudimentary terms, characters break down into three main types: protagonist, antagonist, and ancillary characters.

The main character, or the protagonist, is the central focus of the story’s central journey. They are the person (or creature, force of nature, or animal) whose path of change we are following. Change comes to all characters, but the protagonist’s change is the one we really care about the most.

Opposing the protagonist is the antagonist. This is the story’s villain, the force putting up the resistance to the main character’s change. Their actions are focused on holding back, slowing down, or stopping the protagonist on his or her way toward their goal.

By and large, ancillary characters are along for the ride. They attach themselves to either protagonist or antagonist (although sometimes they act alone) and are the ones helping achieve those ends. Think of them as the cast of fun, interesting, helpful, or hindering partners that move the story along.

When we refer to events within the three-act structure, they come in reference to what the protagonist is doing and where they are. In rare instances, those events connect to what is being done to them. You will see that the other character roles are usually there to affect what the protagonist is doing.

Act One

During the first act, setting and character are established. This is what writers call the ordinary world, where the main character has their roots planted before the real story starts. We see this is how they were living before the “inciting incident” an event that happens during this section.

Act One is important for a couple of reasons. First, it provides the necessary context. We need to see who our hero or heroine is before the adventure. At some point in this story they are going to change — hopefully drastically, in the direction toward a better self — so this is our chance to see their life before.

The other reason Act One is important is because it is where the “inciting incident” occurs. Every hero receives a call and it usually comes in the ordinary world when they least expect it.

Act Two

The demarcation between Acts One and Two is the moment when the story’s hero chooses to accept their call to action, something they may have denied before. They’ve debated about the ordeal long enough. They’re no longer thinking about doing something extraordinary — they’re on the path to doing it.

Act Two is the book’s longest section. It comprises roughly 50-60% of the length. This act comprises most of the action, from the early part of the adventure to the introduction of antagonist forces to the set-up for the final conflict.

Every hero is faced with a unique challenge all their own. In Act Two, they are meeting that obstacle, learning about the mountain they must climb, and actually climbing it. This is where they stumble and fall down, before getting strong enough to make the push to the end

Any storyline can be thought of this way, from fiction to memoir to business book. All of our lives and journeys, real or imagined, are filled with conflicts that require acceptance, practice, and trials before the climactic moment on the path to ultimate success.

Act Three

Act Three commences moments before the final challenge is breached. It is arguably the shortest section of a story, centered around the climactic confrontation and falling action.

What is the climactic confrontation? Think of the moment in the story when the hero meets the villain, opposite forces facing off against one another. The protagonist has been moving steadily toward meeting their goal and the antagonist has been pushing back. This is when push comes to shove, the moment when someone has to triumph.

What constitutes the falling action is everything that happens after the climax has been resolved. Maybe the antagonist is vanquished, and the protagonist receives the proper laurels. In one way or another, the journey of transformation has been completed and the hero can return home.

The Three-Act Structure In Action

Perhaps the simplest visualization of a three-act structure is through the Disney classic, “Dumbo”.

In Act One, our protagonist, a baby elephant with ears too big, is born into an unforgiving world. He is an outcast in the circus and struggles to find his worth in a world cruel to misfits.

Act Two begins when Dumbo works to find his place in the circus. His journey is to find his means of fitting in despite an outcast status he is helpless to do anything about. At first, he fails in his big change, but with some grit and determination (and the help of his guide Timothy Q Mouse) he works to find a place for himself. Through this process, he learns that he may have the ability to fly.

At the beginning of Act Three, Dumbo on the edge of trying out his new trick of flying in front of a packed entire circus tent. After much trepidation, he is successful, which ultimately solidifies his place in the circus as an equal to his peers. The antagonist of prejudice has been vanquished.

The Three-Act Structure — In Conclusion

Understanding how to employ the three-act structure is an invaluable tool for reaching your readers. While the idea of a structure might seem rigid, it actually works quite the opposite way. Knowing where certain events should fall makes structure intuitive and leads to happy readers.

Biography:

Erick Mertz is a ghostwriter/editor/manuscript consultant from Portland, Oregon. You can read more of his thoughts about the business and craft of writing at his website here.

in Guest Blogs / Tips from a Ghost Writer / Writing Tips for Writers 0 comments

March 20, 2020May 10, 2021 by Laura Sherman

What to Expect In an Interview with a Ghostwriter

You’ve made the leap—you’ve decided to author a book this year. Bravo! This is a wonderful goal. If you’re similar to many other busy successful people, you may need a little help. If so, you may find you learn a lot just from a simple interview with a ghostwriter.

Over the years I’ve discovered that authors sometimes aren’t aware of everything that goes into the development of a book. Some have a vague idea of the process, but most have a lot of questions about structure, format and content. That’s completely normal. I’m more than happy to share this information with you during our initial interview.

The initial interview with a ghostwriter

Naturally there are questions you want to ask to determine whether a particular ghostwriter might be qualified to take on your project. I cover this topic extensively in my article, Interview Questions for a Ghostwriter.

However, while you are interviewing her, she is also gathering information which will help her decide if she is the best ghost for you. Through this initial interview with a ghostwriter you will take the first step toward understanding what will be required to complete your book.

Hit upon the genre of your book

The three most popular book requests I receive are: fiction, business nonfiction, and memoir. Within those classifications, there are many subcategories. For instance, if you’re writing a fictional story, you have various choices of genre: drama, science fiction, fantasy and young adult, to name a few.

If you’re writing business nonfiction, there are a wide variety of subjects as well as a few choices of styles of presentation of the facts and information. Some authors prefer text only, while others opt to include many photos. When I wrote Chess Is Child’s Play, we included many fun text boxes with tips and anecdotes for the reader to enjoy.

Memoirs are pretty straightforward. They are typically written in the first person and look and feel like a novel (even though they are true stories). However, some are presented as a diary or journal.

Keep in mind, there is some cross-over, too. For instance, you can have a memoir that is only loosely based on fact but is primarily a novel. Or a novel that feels like memoir but is actually completely fictional. In addition, many entrepreneurs who have important lessons to impart will write a nonfiction how-to book and sprinkle many humorous anecdotes throughout. Another option is to write a memoir and include many tips and tricks of the trade to educate the readers.

When you interview with a ghostwriter, make sure to know your book’s genre so you can hire the best ghost for the job; most writers specialize in certain genres.

Uncover your readership in an interview with a ghostwriter

One of the biggest errors a new author can make is to try to write his book for “everyone.” While some books are very popular with a lot of people, you always want to direct your creative energies to a certain demographic.

For instance, a how-to book giving practical parenting advice for single parents will be written very differently than a science fiction novel aimed at the young adult market. The voice and style will vary depending on the readers you wish to entertain or educate.

During your interview with a ghostwriter work to determine the right readership for your book and make sure your ghost can capture the style and voice required to resonate with them.

Talk about your goals

A good ghostwriter will ask you to reveal your goals for your book early on. Over the last twenty years, I’ve heard a variety of goals from many clients. Some are interested in financial gain, while others want to share their story or wisdom with others. Many simply wish to complete their books for their loved ones.

Another popular goal of many is to see their name on the cover of a book. I understand—it’s a bucket list item. As an author, I know there’s no better feeling than seeing your story in print.

I love to work with clients who wish to share their expertise or life lessons with others. I have seen that sometimes books written with a strong purpose to help, enlighten or entertain others also result in fame and fortune. On the other hand, fame and fortune seldom come when the author is purely money-driven. Your ghostwriter must know what drives you to write your book so that she can help you achieve your goals.

Discuss your publishing plans in an interview with a ghostwriter

It’s a good idea to share your publishing goals early on as well. While this information is not vital when it comes to writing the outline of a book, it does help to bring the ghostwriter in on the overall strategy. We’re a team, after all.

If you don’t know yet, don’t worry. You have time. I always suggest my clients decide about halfway through the writing process. That gives you time to make a more educated decision and prepare a query letter if that’s what’s needed.

The next interview with a ghostwriter and the next

After you complete your initial interview with a ghostwriter, you will probably immediately know if this writer will be your ghost. A rapport and bond should form quickly. If you have to “think about it,” the answer is probably no. Interview another writer.

Once you sign the contract and send the down payment, the next step will be to send all the written information you might have to your new ghostwriter. For me, one of the best sources of research is in written form. This gives me a great foundation to start learning what I need to know to write your book.

Some clients have a first draft that needs a complete overhaul, while others have a lot of detailed notes. Some provide journal entries or articles, while some have notes or documents written on cocktail napkins. Gather up all these pieces so you can send them to your ghostwriter. These written samples are invaluable, as they will help your ghostwriter capture your voice.

I always tell my clients that they can never give me too much data. It’s a bit like creating a sculpture from a large block of marble. You need a lot of material to start so you can carve out a beautiful piece of art.

After your ghostwriter has reviewed all your written material, she will need to continue to interview you. I often conduct these over email and phone. Sometimes clients send me audio or video files, which I transcribe.

Note: while I prefer to receive most of the information in writing, I also need to talk to the client now and then. Live conversations help a lot.

Please know that these ongoing interviews are vital. They help your ghostwriter get the detailed information she needs to fully and accurately capture your style and written voice.

Get personal in an interview with a ghostwriter

If you want your writer to accurately portray you to your reader, it’s important that you participate in each interview with a ghostwriter fully.

That means if you’re writing a memoir, you must share your most personal experiences, thoughts and feelings sincerely and honestly. While you don’t need to include everything in your book, you can’t hide from all the negative events that happened.

Don’t try to make out that your life is wonderful all the time. You need to show your flaws and share your errors. Readers need to be able to identify with you. They need to see that you’re human. If you portray yourself as perfect, the reader will know that you’re lying.

And your book will be boring.

Just like life, a good story must have conflict to be interesting. So, you must be willing to open up to your readers. That begins with your ghostwriter. Your ghostwriter will help you by asking broad questions. If the questions spark an idea, feel free to elaborate. It’s fine to go off-topic for a bit because that may open the door to more ideas and even bring up interesting incidents which might have been a bit buried. Most of my clients remember many details when they interview with me, their friendly ghostwriter.

One word of warning: if you’re thinking of speaking ill of someone, be aware that her or she may read your book. Consider carefully if you are willing to face the consequences. After all, anything you put in writing is permanent.

Other categories

If you’re writing a fiction book or a prescriptive nonfiction (how-to book), keep in mind you still need to interview with your ghostwriter. She will need to coordinate closely with you and collect all the pertinent facts. In addition, she’ll require regular feedback on her work.

Each interview with a ghostwriter will help her hear how you put together phrases, learn more about your philosophies on writing and life, and better understand your ongoing thoughts and goals for the project.

What a ghostwriter needs

My clients usually wish to write their book with me. I always embrace this partnership and strive to teach them about the process every step of the way, if that’s what they desire. However, some authors prefer a more hands-off approach. In those cases, I simply write pages and submit them on a regular basis.

There are various key research elements a client can provide that make my job a lot easier.

Biographies of characters

No matter what the genre, it is always helpful to collect biographies of the people mentioned in the book (whether they be fictional or not). If I’m writing a memoir for a client, I like to know the following information so that I can write a truly three-dimensional character:

Full name
Birthdate (month and year)
Birthplace and residences
Hair and eye color
Body description
General mood
Hobbies or interests

This is a good starting point, but, really, there is a lot more that can be added to this list. Consider all the things that make this person truly unique.

A detailed list of incidents

Any fiction book or memoir is really comprised of a series of incidents. It’s a timeline of the events that happen to your characters.

In order to get started on your outline, I need to know what happened. This list doesn’t have to include a lot of information. In fact, when you’re just starting out, it can just be a list of key words that triggers the right concept for you. Then, during your interview, your ghostwriter will pull out the relevant details to understand the scene as well as you do.

For instance, if you’re writing your memoir, you might jot down:

The time I got food poisoning in LA
The first horror movie I attended with a boy
The time I flew to Paris to meet my sister

Once you make a giant list of all these incidents, you can even delve in a little further and add a few more pertinent facts:

Who was involved?
Where did it take place?
When did it happen?
What was the significance for you?

Snippets of dialogue

When you’re writing a memoir, it is very helpful to note down any actual conversations that you might wish to recreate in your book. Of course, your ghostwriter will change it around to work for your book, but these words will give her a sense for how you and others in your story speak and interact with one another. If you think about it, you speak very differently with the different people in your life. I know I don’t talk to my mother-in-law the way I speak to my children or my neighbor.

The same goes for fiction if. If you have a good handle on the characters you wish your writer to portray, I’d recommend that you provide a little sample dialogue. That way your ghostwriter can build from that and meet your expectations easily.

Additional information

I find it extremely helpful to get the addresses of former homes, offices, schools, etc., so I can research details about the locations various characters visited throughout the story. This helps me set the scenes accurately, especially if the research turns up photos of the interior as well. I love to pore over local maps to get a feel for the area.

Of course, if you have any pertinent photos, those help tremendously because they give a complete picture of how people, places and things looked.

Use your senses in an interview with a ghostwriter

As you are writing down all the above information, do your best to fully describe everything so that your ghostwriter can see and feel what you did. Use all your senses. For example, if you’re describing your first girlfriend, mention the color of her hair, the sound her high heels made as she clicked across the floor, the way her perfume reminded you of the rose garden at your grandma’s house, or the silky feel of her dress when you held her as you danced.

If you’re writing a memoir, each interview with a ghostwriter may bring out a lot of emotions. Let them out. Be honest about how you felt when certain things happened. Open up and share the fear that gripped you when your car spun out of control on an ice patch, the raw anger you experienced when your brother teased you as a young child, or the pure joy you felt when you held your first-born child.

And through it all, seek the themes that you wish to impart. Share the messages you wish to communicate through your book.

Enjoy each interview with a ghostwriter. You’ll learn a lot and, through the process of working with a ghostwriter, you both will create an excellent book.

Additional articles you may enjoy reading:

How to Conquer Writer’s Block

Learn to Become a Ghostwriter

Write Your Family History

A Ghostwriter’s Fee: How Is It Charged?

in Tips for writing memoirs / Tips from a Ghost Writer 0 comments

March 5, 2020May 8, 2020 by Laura Sherman

Learn to Become a Ghostwriter

Many writers wish to earn a living through their craft. Some choose to write their own books and sell them, while others prefer to become freelance writers who sell their wordsmithing services to others while still receiving credit for their work. If you enjoy helping others share their ideas with the world through the written word, perhaps you might wish to become a ghostwriter.

A ghostwriter is someone who writes for another and receives no author credit. If you’re a professional writer who wishes to become a ghostwriter, you should know that although there are some similarities between authoring and ghosting, a ghostwriter flexes different muscles.

I have been a ghostwriter for twenty years. During this time hundreds of experienced writers have emailed me, asking what it takes to venture into this world. I’m ever eager to encourage others to explore this unique writing opportunity. At the same time, I always caution that this move isn’t right for everyone.

A few drawbacks

I love being a ghostwriter. There’s nothing more rewarding than helping an author write a book. However, there are some aspects of the trade you might not like. It’s good to be aware of these before entering the field.

A ghostwriter works for someone else

As an author, you’re the boss. You decide what to write, how to communicate your ideas, and ultimately how the book turns out. When you’re ghostwriting, you give up this control. For example, if you’re building a world in a sci-fi story and want to develop the main character into a strong independent woman, but your client wants her to be less so, that’s how she’ll be.

I always tell my clients, “I’ll tell you what I honestly think, but in the end you’re the boss and I’ll follow your wishes. After all, it’s your book.” And I mean it. My job is to educate my client on the process and guide him to the best-possible book. It’s not my job to push a particular agenda. You need to be okay with the idea of following the course set by another if you want to become a ghostwriter.

You can’t share what you’ve written

Everything you write as a ghostwriter is protected by a confidentiality agreement. Although some clients are extremely generous and allow me to share portions of their books as writing samples, it was not always so. In the beginning, people had to hire me on faith or simply based on my blog or short stories. I can tell you from experience, it’s not always easy to encourage someone to take this kind of leap of faith. Lack of writing samples makes getting a new client difficult for new writers in the industry. Even now, after having written over two dozen books, I still can’t share the titles with others.

In addition, if your friends ask you about the projects you’re working on, you won’t be able to discuss the details of the book. So, when I’m delving into the history of a new cryptocurrency or uncovering the secret remedy for a disease, I can’t share much with my friends and family. And they know not to ask. Unfortunately, this can make for awkward silences when people are talking about their day around the dinner table.

Bottom line, you must be willing to keep mum about your work and find ways to promote your writing skill without samples if you want to become a ghostwriter.

Your name won’t be on the cover of the book you wrote

I think this is the toughest pill to swallow for most writers. Being a ghostwriter is a bit like being a surrogate parent. Once you finish the manuscript, your baby is out of your hands. The completed book rightly belongs to the author who hired you. This can be emotionally rough. For many this is a deal breaker.

After spending a year creating a masterpiece, you must be willing to hand over the project and disavow having played any part in its creation. You must be willing to silently step back and allow someone else to claim full credit. I honestly don’t mind this, but many do.

Having laid out all the drawbacks, I must say there are many perks for ghostwriters. Aside from the financial rewards, it’s an emotionally rich and satisfying career. We get to walk in the footsteps of many different people, learn their crafts, feel their emotions, and then share their experiences with the world. I wouldn’t trade it for anything!

Skills required to become a ghostwriter

If you’re a writer who wishes to become a ghostwriter, you might need to develop a few skills. These will set you apart from a solo writer.

Learn to listen

A ghostwriter is a great listener.

She not only listens to the words her clients speak or write, but she also listens to their messages, themes, and writing goals. A ghostwriter breathes with her client, gets in sync with him and does her best to fulfill all of his intentions and purposes for the book.

For instance, when I interview a client and discover she wishes to write a memoir chronicling how she became a successful entrepreneur, I’m jazzed. Not only can I help her share her life story, but I can help her help others follow in her footsteps. Now, if her goal for the book is also to gain new clients, that’s important to know, as I’ll need to write her book with that in mind. Since her readership will include her future client base, these people will be interested in how specific aspects of her business might benefit them.

If you wish to become a ghostwriter, but are concerned that listening is a weak point for you, don’t worry. It’s a skill anyone can learn. It just takes some practice.

A little exercise

Start with your friends.

Listen to them.

Really listen.

After they leave, write down what they said.

Can you recount what they said in the way they said it? Keep in mind, you’re not only listening to the content of what they’re communicating, but you’re observing the nuances of their language. Everyone has a different way of speaking. You need to hear how they put words together.

If you find yourself drifting off as your friends speak, that’s not good. You need to quit that bad habit. It’s like biting your nails. How would you handle that? Yes, you can just quit doing it.

Rein yourself in and really listen to what your friends are saying. Work on improving the accuracy of your perception of the conversation until you capture the full content and tone of it.

You also need to become adept at hearing what people don’t say. If you’re writing a memoir, you are hired by your client to get at the truth. When he says something that begs a question, bring out your inner journalist and ask for details. Or if you sense that he is hiding a pertinent fact, pry a little. Of course, he has a right to his secrets, but his memoir will fail if he doesn’t open up to his public. They will be able to tell if he’s not being genuine.

A good ghostwriter will find a way to get her answer. Interviewing clients is another necessary skill to become a ghostwriter. That sounds like a good topic for another blog article!

Become a good writer

It goes without saying that in order to be a ghostwriter, you must first be a writer: a competent, compelling, and confident writer. Writing comes from experience; you don’t need a college degree, nor must you be a published author. While both could help, neither is absolutely necessary.

Having said that, I believe it would be difficult to ghostwrite a book if you’ve never completed one yourself. There are lessons one learns simply by seeing a project through to completion. For instance, how do you overcome writer’s block? Are you able to edit out a cherished character that just doesn’t quite fit in? Every time you conquer an obstacle, you learn a lot. This helps you write a better book for your client.

I believe it will be helpful to you if you develop your own writing style and voice before you embark on the grand adventure of helping your client develop his.

Learn to capture another’s voice and style

One of the signature skills of a ghostwriter is to discover and bring out the voice and style of your clients. In order to do that, you’ll need to take a lot of notes and study all their current written work. Some clients will give you pages of a diary or blog articles they’ve written. You need to pick out the phrases they use, hone in on their style of communicating, and create a voice that will accurately portray them.

While you wouldn’t want to pass on the grammatical errors of your clients, you want their unique speech patterns and mannerisms to shine through. For instance, one client might use endearments for everyone around her, while another pauses dramatically between meaningful thoughts. You want to be sure to weave these into your book.

On the other hand, if your client has a lisp or stutter, you wouldn’t pass a speech impediment on to his character. Find the qualities that highlight who he is without amplifying the negative characteristics.

A little exercise

Capturing someone else’s style and voice is another skill you can practice. Jump on the internet and find a prolific writer who blogs. See if you can pick out her voice. What makes her uniquely her? Find those nuances.

Zero in on any cultural references. For instance, if the author is from the UK, he might use some colorful phrases unique to his region. “Blimey” or “dodgy” might be sprinkled into his dialogue.

As a ghostwriter, when you capture the author’s dialogue, you can even drop a few foreign words here and there, as long as their meaning is clear.

“Guten Tag, Herr Schmidt!” helps us know the character is of German origin.

When the foreign word’s meaning isn’t completely clear, define it within the text.

“She handed out the Stollen to her family. The buttery fruitcake was enjoyed by all.”

Ultimately, there are many ways a person communicates his thoughts and ideas. If you want to become a ghostwriter, know that it’s your job to spot these and create your client’s voice using their distinct style.

Capture your client’s viewpoints

People have a unique take on things; they see things from their particular point of view. Some will tell you outright how they feel and what they believe, while others won’t. For those who don’t, you’ll need to glean their viewpoints using interview questions. You must be able to identify these so you can help the reader see things from the author’s standpoint.

Recognizing the viewpoints of others is another skill that can be learned. You can start by observing others around you. Slip into their shoes and really see things from their perspective. Their point of view might not be yours. That’s OK. Simply understand how they feel and think about things.

In order to be a great writer, you must be able to adopt the various viewpoints of your characters. That’s one way they come to be three-dimensional (and beloved).

Another tip to differentiate characters in a book is to observe how different people react to the same situation. For instance, one friend might shriek when surprised, while another will do his best to suppress his reaction. Then there is the person who will laugh hysterically. These little details go a long way to creating believable characters.

The Business Side of Ghostwriting

One of the chief differences between being an author and being a ghostwriter is that when you’re a ghostwriter you’re running a business. That means that you’re in charge of everything—all aspects of the enterprise. You must:

Procure new clients
Complete all projects on time
Collect testimonials from existing clients
Write the entire book yourself
Ask for payments from your clients
Hire outside team members to help when needed

It’s important to be highly organized, to keep track of all your deadlines and to answer emails and texts from clients as quickly as possible. I have a policy of answering all incoming emails within 24 hours, but usually do so within hours of receiving them.

As with any business venture, you must be professional in all aspects of the business. Of course, you should never deliver any piece late; in fact, I recommend being early. Exceed expectations.

And above all, respect the confidentiality agreement as if you were a secret agent. Your word is your bond.

Always work with a contract

Don’t try to go into business without a good professional contract. Trust me, if you work on a handshake basis, it can become a disaster. Part of running a successful business is making sure to provide the services you promised your clients. In order to do that, you need to be clear about what your services are.

I outline all the pertinent details for a good ghostwriting contract in another blog article, but here is a summary of what a good contract should contain:

A confidentiality agreement
The rough word count of the book. Note: Word count is much more accurate than page count.

The deadlines for all the major milestones. This would include:
- The outline
- The first draft
- The final manuscript
The ghostwriter’s fees
Confirmation that the copyright of the book belongs to the client
The number of revisions included in the price

While you can find decent contract templates on the internet, I highly recommend that you hire a lawyer who can draft one to fit your particular needs. An ambiguously worded agreement will cause you and your client trouble down the line in the event of a disagreement.

I find being a ghostwriter a very rewarding experience. Over the last twenty years I’ve worked on ten novels, eight nonfiction how-to books, and seventeen memoirs (along with a few children’s books and screenplays). I enjoy the diversity: getting to know all different kinds of people and stretching my writing muscles in a variety of genres. I have learned so much from each project and have found fulfillment in helping others meet their goal of creating a book. If you’re a writer who wants to become a ghostwriter, please don’t hesitate to contact me with questions. I’m here to help!

Additional articles you might find helpful:

Write Your Family History

Interview Questions for a Ghostwriter

Different Kinds of Editors

How to Conquer Writer’s Block

in Business Tips for Writers / Tips from a Ghost Writer / Writing Tips for Writers 2 comments