How to Market Yourself if You Self-Publish

If you decide to self-publish your book, you will need to do your own promotion. I enjoy brainstorming with my ghostwriting clients on ways to get their books into readers’ hands.

There are many creative, outside-the-box ways to promote yourself and your book. Here are two ideas:

This is a great social media site, where you post a profile and interact with other professionals. There are many do’s and don’ts that I’ve stumbled upon over the years, which I’m happy to share with you.

  • Fill out your profile completely
  • Include a good headshot, which shows that you are friendly
  • Don’t promote openly, but work on building relationships
  • Be active in group discussions
  • Answer questions on the Answers forum
  • Connect with as many people as you can, making sure that you get to know them.

If you need help with or other social media sites, don’t hesitate to email me.

Write a press release

I consider writing a press release to be an art form. You must grab the reader’s attention with the title and the opening line. It should only be one page, be very easy to read, and most importantly be newsworthy.

Keep the editor in mind when you write a press release. If you write it well, they may just use the entire piece as a story in their next paper! Never look like you’re promoting your book, though. They’ll see right through that.

For grassroots movement promotional ideas designed for you, please don’t hesitate to contact me. I love helping others prosper!


Laura Sherman (97 Posts)

Laura Sherman, a.k.a. “Laura the Friendly Ghostwriter,” is a professional ghostwriter and author. She enjoys writing fiction and nonfiction and is happiest when juggling multiple projects. She recently authored “Chess Is Child’s Play” to introduce the next generation to the game of kings and queens. As a parent of three, and one of the top 50 women chess players in the United States, Laura wrote this book to teach any parent to teach any child, of any age, to play chess.