Do you have a great book idea?
Having talked to many people over the last decade or so, I have heard a lot of excellent book concepts. Some clients want to write their exciting life story while others have a good how-to book in mind. And many have a fictional story they want to share.
It seems to me, the place where many of them fall short is the follow-through. Coming up with the idea is one thing, but writing your book then getting it published takes some dedication and know-how.
One of the top questions I routinely receive is, “How do I publish a book?” So, I wanted to address this topic for those of you who may have the same question. Basically, there are two main choices:
- Find an agent, who will help you find a publisher.
- Self-publish your book.
So, how do you know which is the best option for you?
Well, if your story has been featured heavily in the news for the last few months or you are a top celebrity, you probably want to hire an agent and find a publisher. It won’t be hard and you might get an advance (money paid by the publisher when the contract is signed, which is paid against future sales of your book). They will take over the publishing process for you, so all you really need to worry about is writing your book.
However, if you fall into the category that most people do, where you have an excellent fiction or nonfiction book concept, but you aren’t a household name, you’re probably better off self-publishing your book. You can always try to find a publisher, but they will need to see that you have an excellent marketing plan with a proven track record in sales, before they will invest with you.
Many people don’t realize that publishers expect their authors to sell their own books. Authors need to be out there, very visibly, making an impact with their readers. Action is key.
Today, self-publishing is a good, viable option.
When you self-publish, you will need to market and sell your book on your own, but here are a few tips:
- Get a website going early on to promote your book.
- Read up on how to self-publish and market your book.
- Attach a blog to your website and blog as often as you can.
- Guest blog on relevant sites.
- Ask people to review your book and post these on their blogs and Amazon.com.
- Always keep copies of your book in your car so you can sell it.
It’s also a good plan to set up avenues for selling your book. Some people do a lot of public speaking and lectures while others hold book-signings. There are various options. Get creative with it and enjoy the process!
However, the first step involves actually writing a book. So, what are you waiting for? Get started now!
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