Calling All Entrepreneurs! Imagine Publishing a Book to Win Clients.

Let me be clear, I adore entrepreneurs.

You are so brilliantly unique and wonderfully essential to our society. We need more of you in our world, continually enriching us with your creativity and productivity.

I’m fully aware that you live and breathe your product or service. You give of yourself wholeheartedly and rarely live by the clock, because you love what you do.

After talking to many self-created business owners, I understand the challenge involved with building a client base. There are many techniques, but success always seems to boil down to entering the tricky world of sales.

Let’s be real, what entrepreneur can make a living while attempting to elude sales?

It’s safe to say that you must bite the bullet and embrace the inner salesman within you.

Now, please don’t get me wrong. I’m not taking about becoming a greedy, aggressive, pushy person who tries to force things on people they don’t honestly need. No, I’m talking about honing the intricate art of interesting people in the product or service that you provide.

That’s where ghostwriters come in.

That’s where I come in.

How many potential clients could you interest if you authored a well-written book about your niche-market expertise?

“Well, Mrs. Prospect, funny you should ask. The fact is, I wrote the book on that subject!”

There are only a few things that impress people more than this. And it holds true for so many types of business. Whether you’re selling gluten-free cupcakes or specializing in commercial real estate, do you agree that you can draw in more clients if you’re a published author on the subject?

Chances are, if you are a successful entrepreneur, you could write this book yourself. You have the necessary talent and creative ability, but let’s be realistic…

Do you have the time to write your book yourself?

Writing a book takes hundreds of hours. That’s why most successful entrepreneurs find it cost effective to hire a ghostwriter.

The next question becomes: Am I able to afford to hire a professional writer?

Only you can answer that question!

Basically, as with any business decision, it comes down to finances.

The first step, the first calculation, involves figuring out how many new clients you’ll receive when you author a book. If you hand your book to a prospect, they’re more likely to become a client. Bottom line, you’re certain to gain credibility and earn respect, which should translate to new business.

I’m not here to talk you into this idea, but if you’ve read this far, you must like the concept.

The next step is to calculate what sort of income you can expect from those new clients. Don’t forget to factor in your expenses associated with this new business. Let’s keep it real and be conservative.

Now balance that with the cost of hiring a ghostwriter, $40,000 for a 200-page book. Plan for the project to take you a year or more to complete then add in another six months to a year to publish and market your work. Give yourself time. It’s not an overnight process.

If you’re ahead financially after five years, is that a promising investment for you?

If not, consider writing a shorter book. Most ghostwriters charge by the word, so that will cut down on costs.

So, what did you decide?

If you’ve determined it is a wise business plan to reach out and hire a ghostwriter, please email me. I’m interested in hearing from you, learning about your project. Please include your budget and time line, so that I can fully understand your needs.

Invest in yourself and others will be more likely to invest in you!

 

It’s Good Business to Write a Book

How to Write a Business Book and Why You Should!

how to write a business bookIf you’re a business owner, an entrepreneur, you should have a book with your name on it. Figuring out how to write a business book should be part of your branding strategy.

Of course, it needs to be a well-written book, which benefits the reader with helpful ideas. Your book should also flow well, be interesting and entertaining to read, and contain personal anecdotes, as well as a touch of humor whenever appropriate. Sometimes, you’ll want to give your reader assignments, things they can do to apply the information you’re giving them.

When considering how to write a business book, write to your reader. You’ll need to determine who that is and what attributes they have. Usually, your readers would be peers in your industry or those wanting to break into your industry.

One tip I can share is to make sure to use vocabulary your readers will understand. If you need to use terms that maybe unfamiliar to your readers, define each word as you use it, so the reader doesn’t have to look them up. Most won’t and they’ll get lost in the jargon and likely won’t continue reading.

You might be wondering how writing your own book will help you with your business.

Mike Schultz, president of the Wellesley Hills Group and well-known consultant in marketing, surveyed 200 authors of business books and discovered that 96% had a positive impact on their business from writing a book. That doesn’t surprise me. It just makes sense!

Do you know an author of a business book? If so, ask them if they found being a published author beneficial in their line of work. And would they recommend that you also write a book about your niche market.

Some people ask if they will make a profit on their business book. It’s a valid question.

 

The answer is maybe, but that really isn’t the point. A business book will help you to generate leads and then close them. Add to that, many published authors find they can charge clients higher prices. Being a published author gives a certain credibility and fame to you and your business you wouldn’t otherwise have.

Here are some other ideas on how you can leverage your book:

  • Expand your business to include consulting colleagues in your industry.
  • Book yourself to do public-speaking events or seminars.
  • Create online courses.

There are many ways you can make money indirectly through your book. How you channel this resource is only limited by your creativity.

Keep in mind that with a book bearing your name, it will give you instant credibility. Not only will your personal title change to include author, but you will also be recognized as an expert in your field.

Of course, the caveat to all this is that your book must be well-written. A poorly written book would backfire and could cause more harm than good.

Unfortunately, you can’t simply hire an editor to make sure the grammar and punctuation is acceptable. You must have a good book, with important well-thought out information presented within.

Please don’t just regurgitate another author’s work and call it your own. You must have a unique voice and something important to say. Most people need a professional to interview them to help determine what their focus should be.

That’s where I come in.

Many have an inkling of how to proceed with their book, but find the project overwhelming. Business professionals usually know that they need a book, but have no time (or desire) to write it themselves. I’m passionate about helping people create an engaging book with useful information that readers can’t put down.

Do you have a business book in mind? If so, please contact me and share your idea. I’m here to help!

Additional articles you might find helpful:

How Much Does It Cost To Hire A Ghostwriter?

Is Ghostwriting Ethical?

A Ghostwriter’s Fee: How Do They Charge?

Working With A Ghostwriter – What Steps Should You Take?

Why Should I Hire a Ghostwriter?