Calling All Entrepreneurs! Imagine Publishing a Book to Win Clients.

Let me be clear, I adore entrepreneurs.

You are so brilliantly unique and wonderfully essential to our society. We need more of you in our world, continually enriching us with your creativity and productivity.

I’m fully aware that you live and breathe your product or service. You give of yourself wholeheartedly and rarely live by the clock, because you love what you do.

After talking to many self-created business owners, I understand the challenge involved with building a client base. There are many techniques, but success always seems to boil down to entering the tricky world of sales.

Let’s be real, what entrepreneur can make a living while attempting to elude sales?

It’s safe to say that you must bite the bullet and embrace the inner salesman within you.

Now, please don’t get me wrong. I’m not taking about becoming a greedy, aggressive, pushy person who tries to force things on people they don’t honestly need. No, I’m talking about honing the intricate art of interesting people in the product or service that you provide.

That’s where ghostwriters come in.

That’s where I come in.

How many potential clients could you interest if you authored a well-written book about your niche-market expertise?

“Well, Mrs. Prospect, funny you should ask. The fact is, I wrote the book on that subject!”

There are only a few things that impress people more than this. And it holds true for so many types of business. Whether you’re selling gluten-free cupcakes or specializing in commercial real estate, do you agree that you can draw in more clients if you’re a published author on the subject?

Chances are, if you are a successful entrepreneur, you could write this book yourself. You have the necessary talent and creative ability, but let’s be realistic…

Do you have the time to write your book yourself?

Writing a book takes hundreds of hours. That’s why most successful entrepreneurs find it cost effective to hire a ghostwriter.

The next question becomes: Am I able to afford to hire a professional writer?

Only you can answer that question!

Basically, as with any business decision, it comes down to finances.

The first step, the first calculation, involves figuring out how many new clients you’ll receive when you author a book. If you hand your book to a prospect, they’re more likely to become a client. Bottom line, you’re certain to gain credibility and earn respect, which should translate to new business.

I’m not here to talk you into this idea, but if you’ve read this far, you must like the concept.

The next step is to calculate what sort of income you can expect from those new clients. Don’t forget to factor in your expenses associated with this new business. Let’s keep it real and be conservative.

Now balance that with the cost of hiring a ghostwriter, $40,000 for a 200-page book. Plan for the project to take you a year or more to complete then add in another six months to a year to publish and market your work. Give yourself time. It’s not an overnight process.

If you’re ahead financially after five years, is that a promising investment for you?

If not, consider writing a shorter book. Most ghostwriters charge by the word, so that will cut down on costs.

So, what did you decide?

If you’ve determined it is a wise business plan to reach out and hire a ghostwriter, please email me. I’m interested in hearing from you, learning about your project. Please include your budget and time line, so that I can fully understand your needs.

Invest in yourself and others will be more likely to invest in you!

 

It’s Good Business to Write a Book

How to Write a Business Book and Why You Should!

how to write a business bookIf you’re a business owner, an entrepreneur, you should have a book with your name on it. Figuring out how to write a business book should be part of your branding strategy.

Of course, it needs to be a well-written book, which benefits the reader with helpful ideas. Your book should also flow well, be interesting and entertaining to read, and contain personal anecdotes, as well as a touch of humor whenever appropriate. Sometimes, you’ll want to give your reader assignments, things they can do to apply the information you’re giving them.

When considering how to write a business book, write to your reader. You’ll need to determine who that is and what attributes they have. Usually, your readers would be peers in your industry or those wanting to break into your industry.

One tip I can share is to make sure to use vocabulary your readers will understand. If you need to use terms that maybe unfamiliar to your readers, define each word as you use it, so the reader doesn’t have to look them up. Most won’t and they’ll get lost in the jargon and likely won’t continue reading.

You might be wondering how writing your own book will help you with your business.

Mike Schultz, president of the Wellesley Hills Group and well-known consultant in marketing, surveyed 200 authors of business books and discovered that 96% had a positive impact on their business from writing a book. That doesn’t surprise me. It just makes sense!

Do you know an author of a business book? If so, ask them if they found being a published author beneficial in their line of work. And would they recommend that you also write a book about your niche market.

Some people ask if they will make a profit on their business book. It’s a valid question.

 

The answer is maybe, but that really isn’t the point. A business book will help you to generate leads and then close them. Add to that, many published authors find they can charge clients higher prices. Being a published author gives a certain credibility and fame to you and your business you wouldn’t otherwise have.

Here are some other ideas on how you can leverage your book:

  • Expand your business to include consulting colleagues in your industry.
  • Book yourself to do public-speaking events or seminars.
  • Create online courses.

There are many ways you can make money indirectly through your book. How you channel this resource is only limited by your creativity.

Keep in mind that with a book bearing your name, it will give you instant credibility. Not only will your personal title change to include author, but you will also be recognized as an expert in your field.

Of course, the caveat to all this is that your book must be well-written. A poorly written book would backfire and could cause more harm than good.

Unfortunately, you can’t simply hire an editor to make sure the grammar and punctuation is acceptable. You must have a good book, with important well-thought out information presented within.

Please don’t just regurgitate another author’s work and call it your own. You must have a unique voice and something important to say. Most people need a professional to interview them to help determine what their focus should be.

That’s where I come in.

Many have an inkling of how to proceed with their book, but find the project overwhelming. Business professionals usually know that they need a book, but have no time (or desire) to write it themselves. I’m passionate about helping people create an engaging book with useful information that readers can’t put down.

Do you have a business book in mind? If so, please contact me and share your idea. I’m here to help!

Additional articles you might find helpful:

How Much Does It Cost To Hire A Ghostwriter?

Is Ghostwriting Ethical?

A Ghostwriter’s Fee: How Do They Charge?

Working With A Ghostwriter – What Steps Should You Take?

Why Should I Hire a Ghostwriter?

 

Would You Like to Write a Business Book?

Daintree_National_ParkAre you sitting on the fence, wondering if you should write a business book? Most likely you’d have a lot to say about your field. Perhaps you could even make a difference for others. However, I get it, your hesitation. It takes time and money to write a book.

You’re successful because you consistently put many hours into your business, every day, every week. More than likely you don’t take many vacations and you probably rarely get eig
ht hours of sleep. And if you’re anything like me, you laugh at the concept of working nine to five.

Am I right?

Okay, you don’t have a lot of spare time, but there’s no getting around the fact that you’re sitting on information that others need. Most likely you’ve created a niche market in your industry, and figured things out that others just haven’t.

So, then, when you retire, who will learn what you know? How will you pass on your knowledge? If you don’t write a book, and share your knowledge, the next generation will flounder in that particular area.

Successful business people who have specialized knowledge definitely have a responsibility to record their information, so that others can benefit. You can’t let your knowledge die with you. It just isn’t right.

When my husband and I visited the rainforest many years ago in Queensland, Australia, we took a number of guided tours. I was struck by the abundant life that grew all around us. It was thrilling! And I was particularly fascinated by the culture and knowledge of the aboriginal people. They could heal the body of most ills with the plants they found growing in the rainforest.

One tour guide told me that he was able to learn a lot from the aboriginals, but that they wouldn’t share everything with outsiders. Although I could understand their viewpoint, and respected it, I still felt sad to know that certain medicinal remedies would be lost forever as a result.

The same could be true for your business, your specialized knowledge. So, why should you share it? Why do you have an obligation to our children’s children? These are questions you really can only answer for yourself.

Still, allow me to offer some other compelling arguments to consider. For instance, wouldn’t you like to be a published author in your field? It gives you undeniable credibility with your clients and peers, not to mention, it’s a great feeling to say, “I wrote the book on that subject!”

I’m going to go out on a limb and guess that you really do want to write your book, that you do understand the urgency to share your information with others. You most likely find an indescribable joy in helping others and would like to take the next step toward seeing your book in your peers’ hands.

And I’m here to help!

However, keep in mind that come January 1st, many people will be writing me, asking for help with their books. I think writing a book is probably a top priority on many peoples’ New Year’s resolutions lists!

So, write me now and we can talk about what you need to do to write your business book!

Additional articles you might find helpful:

How Much Does It Cost To Hire A Ghostwriter?

Seven Tips For Writing A Great Memoir

Why Should I Hire a Ghostwriter?

A Ghostwriter’s Fee: How Do They Charge?

Working With A Ghostwriter – What Steps Should You Take?

 

Eight Reasons Why You Should Write a Book

19749453_sDo you have a book idea that you’ve been mulling over for years?

Maybe decades?

Do people routinely say to you, “You should really write a book about that!”

If so, consider taking the first steps to writing and publishing your book right now. If you have a great idea, but don’t know how to start, contact me. I can offer you advice on how to get started, guiding you as you take your first steps.

If you need a little convincing, here are eight reasons why I think it is a great idea to get your book published now:

You can say, “I wrote the book on that subject!”

If you’re an expert in a field and have valuable information to share, you should really write a book, so that others can learn from you. People are always looking for successful examples from experienced professionals in their industry. Plus, it is fun to point to a book jacket and say, “I wrote the book on that!”

There is nothing like a book for gaining credibility

Writing a book takes a lot of time, energy, and knowhow. If you complete and publish a book, people will take notice. As long as your book is well-written and contributes something to society, you will gain credibility.

You will become a published author

You will have the suffix published author attached to your name like a royal title. It’s a good calling card, regardless of what business you’re in.

You can cross off an important goal from your bucket list

Just completing a long term goal is reason enough to venture into the world of writing. It is very satisfying to have accomplished a task that has occupied so much of your attention for so long. Let’s mark it as DONE!

You will be helping others

By sharing your story or giving others your secrets of success, you will help others, people that you’ve never met. It is immensely satisfying to receive reviews and emails from others, letting you know that you have bettered their lives in some way.

A new business path could open up for you

All authors must become entrepreneurs to some degree. If you market and promote your book properly, you could make money on into the future through sales. If you’d like some tips on how to sell your book, feel free to contact me.

Once you’ve finished one book, the next one will be easier

When the first book is up on amazon.com and selling well, you will find the second book you write will probably take less time and will click into place faster. Plus, if you’ve had success with the first book, you’ll have gained a readership, who will buy your subsequent books based on your reputation.

There are many more reasons why you should write your book, but I hope I have inspired you with these eight. I can tell you that waiting for any length of time is a bad idea. Historically, the people that contact me and then put off starting their project, never actually publish a book.

If you’d like a consultation, email me and we’ll set up a time to talk! I’d like to help you get started now!

Additional articles you might find helpful:

Seven Tips For Writing A Great Memoir

Why Should I Hire a Ghostwriter?

A Ghostwriter’s Fee: How Do They Charge?

Four Different Ghostwriting Methods

How Much Does It Cost To Hire A Ghostwriter?