Calling All Entrepreneurs! Imagine Publishing a Book to Win Clients.

Let me be clear, I adore entrepreneurs.

You are so brilliantly unique and wonderfully essential to our society. We need more of you in our world, continually enriching us with your creativity and productivity.

I’m fully aware that you live and breathe your product or service. You give of yourself wholeheartedly and rarely live by the clock, because you love what you do.

After talking to many self-created business owners, I understand the challenge involved with building a client base. There are many techniques, but success always seems to boil down to entering the tricky world of sales.

Let’s be real, what entrepreneur can make a living while attempting to elude sales?

It’s safe to say that you must bite the bullet and embrace the inner salesman within you.

Now, please don’t get me wrong. I’m not taking about becoming a greedy, aggressive, pushy person who tries to force things on people they don’t honestly need. No, I’m talking about honing the intricate art of interesting people in the product or service that you provide.

That’s where ghostwriters come in.

That’s where I come in.

How many potential clients could you interest if you authored a well-written book about your niche-market expertise?

“Well, Mrs. Prospect, funny you should ask. The fact is, I wrote the book on that subject!”

There are only a few things that impress people more than this. And it holds true for so many types of business. Whether you’re selling gluten-free cupcakes or specializing in commercial real estate, do you agree that you can draw in more clients if you’re a published author on the subject?

Chances are, if you are a successful entrepreneur, you could write this book yourself. You have the necessary talent and creative ability, but let’s be realistic…

Do you have the time to write your book yourself?

Writing a book takes hundreds of hours. That’s why most successful entrepreneurs find it cost effective to hire a ghostwriter.

The next question becomes: Am I able to afford to hire a professional writer?

Only you can answer that question!

Basically, as with any business decision, it comes down to finances.

The first step, the first calculation, involves figuring out how many new clients you’ll receive when you author a book. If you hand your book to a prospect, they’re more likely to become a client. Bottom line, you’re certain to gain credibility and earn respect, which should translate to new business.

I’m not here to talk you into this idea, but if you’ve read this far, you must like the concept.

The next step is to calculate what sort of income you can expect from those new clients. Don’t forget to factor in your expenses associated with this new business. Let’s keep it real and be conservative.

Now balance that with the cost of hiring a ghostwriter, $40,000 for a 200-page book. Plan for the project to take you a year or more to complete then add in another six months to a year to publish and market your work. Give yourself time. It’s not an overnight process.

If you’re ahead financially after five years, is that a promising investment for you?

If not, consider writing a shorter book. Most ghostwriters charge by the word, so that will cut down on costs.

So, what did you decide?

If you’ve determined it is a wise business plan to reach out and hire a ghostwriter, please email me. I’m interested in hearing from you, learning about your project. Please include your budget and time line, so that I can fully understand your needs.

Invest in yourself and others will be more likely to invest in you!

 

Laura Sherman (97 Posts)

Laura Sherman, a.k.a. “Laura the Friendly Ghostwriter,” is a professional ghostwriter and author. She enjoys writing fiction and nonfiction and is happiest when juggling multiple projects. She recently authored “Chess Is Child’s Play” to introduce the next generation to the game of kings and queens. As a parent of three, and one of the top 50 women chess players in the United States, Laura wrote this book to teach any parent to teach any child, of any age, to play chess.